Stand Out in Your LinkedIn® Niche: Become the Go-To Expert
Most LinkedIn advice follows the same logic: post more, connect with everyone, grow your audience. The underlying assumption is that bigger reach equals better results. But if you pay attention to the professionals who actually attract consistent, well-qualified opportunities through LinkedIn®, they are not hiding, and they are not broadcasting either. They are narrowing. Learning […]
LinkedIn® Profile Optimization for Business Owners: 5 Changes That Build Credibility Fast
How Do You Gain More Visibility for Your Business on LinkedIn®? I work with business owners, consultants, and leaders in many different industries who all ask the same question: how do they get more visibility on LinkedIn®? Key Takeaways Your LinkedIn® profile is no longer just a professional bio — it is the primary data […]
What is the best LinkedIn® strategy for a Solopreneur or Small Business Owner
Most small business owners have a LinkedIn® profile. Very few have a LinkedIn strategy. If you’ve ever wondered what is the best LinkedIn® strategy for a solopreneur or small business owner, the answer starts with a hard truth: a profile that sits untouched, last updated before a job change or a conference, quietly does nothing. […]
LinkedIn® for AI Visibility: A 2026 Guide to Getting Found
If you are thinking about LinkedIn® visibility the same way you did even a year ago, you are already behind. Visibility is no longer just about posting and showing up in the feed. It now includes how you appear in search results, how your profile is interpreted, and how your expertise is surfaced in AI-generated […]
Is LinkedIn® Premium Worth It for Small Business in 2026?
If you are a business owner, founder, or part of a small team, you already know LinkedIn® is more than a place to “be present.” It is where decisions are influenced, partnerships begin, talent is found, and credibility is built. But here is the real question for 2026:Are you using LinkedIn® at its full potential, […]
What to post on LinkedIn®
One of the most frequently asked questions I get is, what should I post on LinkedIn? Ultimately, it depends on your goals. This article will provide ideas on what to post for promoting your business or making a career move. Below I will include what is a post, styles of posts and topics pillars to […]
Struggling to Stay Consistent on LinkedIn? 5 ways to make LinkedIn work for you without burning out or dropping out
You start strong – posting regularly, engaging with others, sharing insights. But then life and business get in the way. Before you know it, weeks have passed, and LinkedIn has fallen to the bottom of your to-do list. Sound familiar? We’re all stretched for time but if your ideal clients, collaborators and industry leaders are […]
How to Use LinkedIn Analytics to Track and Boost Your Business Success
LinkedIn is improving its analytics feature to help users make better decisions based on a set of metrics. When establishing KPIs to assess effectiveness, consider these important factors for those utilizing LinkedIn as a sales and marketing tool. How to Use LinkedIn Analytics to Track and Boost Your Business Success – When setting key performance […]
Do LinkedIn Recommendations Influence the Buying Decision?
Recommendations on LinkedIn signal the visitor with social proof of your value! So whether you are trying to persuade a recruiter to interview you or a prospect to take your call, recommendations do influence the buying decision. According to Dr. Robert Cialdini, author of the book “Influence, The Psychology of Persuasion” says, “People are filled […]
LinkedIn: Evidence based Credibility – Why You Need It to Succeed
Are you skeptical when you read someone’s polished LinkedIn profile or resume and wonder if their claims of success are based on experience and results? In 2024 the use of AI tools for writing can make any of us have glowing accolades. Here’s the deal…do you trust success claims or find other ways to verify? […]