
Don Keysser,
Business Finance Consultant, Investment Banker
LinkedIn's algorithm is constantly being updated
A strong LinkedIn marketing strategy is no longer optional if you want to stay visible, relevant, and discoverable. LinkedIn has made major changes in 2025 and 2026, including AI-powered People Search that lets users search in natural language rather than relying solely on exact keywords, plus a new feed ranking system designed to better understand what a post is about and how it connects to a member’s interests and goals.
The professionals and companies that treat LinkedIn as a relationship-building and visibility platform, rather than a place to post randomly, will have the advantage. If you want your team, brand, or expertise to be easier to find and trust, now is the time to build a LinkedIn marketing strategy that reflects how the platform works today.


