
Don Keysser,
Business Finance Consultant, Investment Banker
Working with JoAnne was both clarifying and impactful. She took the time to show me how to leverage LinkedIn effectively, improve my profile, and address technical questions I had. She is extremely patient, knowledgeable, and generous with her guidance.”

Suzanne Massel, JD,ACC
LinkedIn's algorithm is constantly being updated
A strong LinkedIn marketing strategy is no longer optional if you want to stay visible, relevant, and discoverable. LinkedIn has made major changes in 2025 and 2026, including AI-powered People Search that lets users search in natural language rather than relying solely on exact keywords, plus a new feed ranking system designed to better understand what a post is about and how it connects to a member’s interests and goals.
The professionals and companies that treat LinkedIn as a relationship-building and visibility platform, rather than a place to post randomly, will have the advantage. If you want your team, brand, or expertise to be easier to find and trust, now is the time to build a LinkedIn marketing strategy that reflects how the platform works today.


