Are you skeptical when you read someone’s polished LinkedIn profile or resume and wonder if their claims of success are based on experience and results?
In 2024 the use of AI tools for writing can make any of us have glowing accolades. Here’s the deal…do you trust success claims or find other ways to verify?
There sure is a place for AI especially for flushing out ideas or using these tools to screen job applications.
The other side of the AI user battle is when you hire, can the person perform at the level they claim – in other words, where is the evidence?
Sadly, I have heard too many stories about people hiring a professional based on great sales/marketing and then they underperform leaving the customer with a bad taste in their mouth for trying the next person who makes the same claims of success.
4 Reasons People Buy and Hire Based on Evidence and Results
While a well-crafted resume or LinkedIn profile is essential, it’s the concrete evidence of your abilities and achievements that truly seals the deal. Here’s why:
1. Risk Mitigation
People, whether hiring or buying, are inherently risk averse. Demonstrating tangible results reduces uncertainty. For example, a potential employer is more likely to hire a candidate who has a proven track record of increasing sales by 20% than one who simply claims to be “sales-oriented.”
Another example, people read reviews when making a purchase on Amazon or reading your LinkedIn recommendations. We buy based on the proof and what others are saying about us.
2. Measurable Impact
In today’s data-driven world, decision-makers prioritize quantifiable outcomes.
Whether it’s a product, service, or employee, people want to see numbers that prove value.
A marketing campaign that generated a 300% ROI or a software engineer who optimized a system by 40% is more compelling than general claims of success.
3. Building Trust
Actions speak louder than words.
When you can back up your claims with concrete evidence, you build trust with your audience.
For instance, a consultant who shares case studies of successful projects is more likely to be hired than one who simply outlines their expertise.
Having a content strategy is a great step to building both trust and credibility. You can demonstrate your expertise with both thoughtful and helpful posts.
4. ROI Focus
Ultimately, people want to see a return on their investment.
Whether it’s purchasing a product or hiring an employee, the decision comes down to whether the expected benefits outweigh the costs.
Demonstrating how your product or service has generated positive results for others is crucial in convincing potential customers or employers. You can demonstrate this with relevant and current recommendations on your LinkedIn profile.
Social proof can boost brand awareness and win new business!
CONCLUSION
By focusing on tangible results and providing concrete evidence, you increase your chances of converting prospects into customers or securing your dream job.
Where’s Your Evidence?
Good time to review your LinkedIn profile and resume – what results can you quantify?
Can you update your recommendations?
