One of the most often asked questions I get when it comes to your LinkedIn profile is “How do I write my LinkedIn ABOUT section.” It is interesting how many people struggle to write about themselves and in fact in my experience working with hundreds of clients, women struggle more than men.
Ladies, if you grew up with a mother that said “you shouldn’t brad about yourself” then that has been ingrained in your memory. But you can talk about yourself and share accomplishments, expertise and what makes you credible without sounding braggadocios.
What are you all about?
If you have attracted people with a killer top section of your LinkedIn profile, (title, headline, header image, profile picture) they will want to learn more and will scroll down to the ABOUT section.
If your goal is to attract ideal customers, referral partners or collaborators – here are some tips in crafting your ABOUT section.
- Write the first 3 lines of your LinkedIn ABOUT section to hook in those people you want to influence or do business with. This could be in the form of a relevant question or a question with a compelling stat.
- Write a sentence or two introduction about you and what makes you credible and an expert in your current role.
- Include a section on who you work with and then position your services to align with your ideal clients’ problems. Ask yourself – What do they want?
- Optional could be bullet pointing a few notable clients and/or with what skills you make an impact. Use relevant keywords to optimize your summary for search rankings.
- Call to action – how can they work with you?
- Contact: how do you want to be contacted – make it easy!
Want an example? Check out my LinkedIn ABOUT section: https://www.linkedin.com/in/joannefunch/
At the bottom of the ABOUT section, list your top 5 skills. You can use 2600 characters in this section, including white space and not a lot of single spaced sentences. You want to make this section skimmable.
If you struggle writing about yourself, I can help.
Stand Out. Be Seen. Lead with Authority on LinkedIn.
When your ABOUT section is written as a resource, it should be able to convert a reader into someone who wants to get to know you and start a conversation.
Conversations lead to opportunities.
WANT TO LEARN MORE ABOUT BUILDING YOUR PERSONAL BRAND?
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