Personal Branding & Reputation Management
LinkedIn Profile Update Service

This service is available via virtual delivery internationally (North America, Europe, Asia) and for in-house corporate teams.
Stand Out. Be Seen. Lead with Authority on LinkedIn®.
Your Expertise Deserves to Be Recognized.

You’ve built a career on knowledge, experience, and leadership. But on LinkedIn®, you feel like you’re blending into the background—struggling to get the right eyes on your profile, your message, and your value.


If you’re a business owner, consultant, sales professional, or corporate leader, you know that visibility isn’t just about being active—it’s about being influential. The right people should see you as a trusted authority, a go-to resource, and someone they want to do business with.

Benefits of a Professionally Written LinkedIn Profile®

Professionals, Entrepreneurs, Corporate Leaders

Attract leads and clients organically

Enhance your professional reputation

Build your credibility and authority

Establish trust much faster

Facilitate relationships with decision makers

Stand out and leave a lasting impression

Job Seekers, Career Change

People can learn more about you than from your resume

Get found in search more often for your ideal keywords that lead to opportunities

Boost your personal brand & reputation

Raise your profile in the search rankings so you get found more often by hiring managers

An automatic way for people to access your recommendations

Stand out from others in your career niche

The Problem?

A generic LinkedIn® profile isn’t enough.

A poorly positioned profile means:

Ready to Improve Your Visibility on LinkedIn?

You don’t need to overhaul everything or spend endless hours tweaking your profile. You just need clear guidance, thoughtful positioning, and a profile that reflects who you are today. If you’re ready to stop feeling overlooked and start showing up with more confidence and direction on LinkedIn, choose the profile update option that fits you best.
Your experience deserves to be understood and recognized. Let’s make sure your profile reflects that.

Not everyone needs the same level of support when updating their LinkedIn profile. That’s why I offer three options, from a lighter, human-guided update to a fully done-for-you experience.

Each option is designed to help you move beyond a resume-style profile and clearly communicate your value, credibility, and expertise, so the right people understand who you are and how you help.

Choose the level of support that fits your goals, time, and preferences.

HYBRID LITE

$249

Best for:

Professionals who want expert guidance and human feedback while taking a more hands-on approach.

This lighter option blends AI support with live, personalized coaching. You’ll use my custom GPT to create your first draft, then we meet to refine your message, positioning, and clarity so your profile reflects more than a resume.

What’s included:

  • Access to my custom GPT to draft your LinkedIn profile
  • Live review call with personalized, verbal feedback
  • Guidance on keywords, credibility language, and CTA placement
  • Clear direction on what matters most for visibility and trust

Outcomes:

  • A clearer, more confident LinkedIn profile
  • Stronger positioning without sounding generic or AI-written

Smart DIY with human expertise.

MOST POPULAR

DONE FOR YOU

$595

Best for:

Busy professionals who want a complete, done-for-you LinkedIn profile written by an expert.

I gather key details about your background, goals, and audience, then rewrite your profile to clearly communicate your value, credibility, and expertise.

This is the most common choice for professionals who want clarity, confidence, and strong positioning without doing the writing themselves.

What’s included:

  • Full LinkedIn profile rewrite
  • SEO-optimized headline and About section
  • Clear positioning around who you help and how
  • Strategic keyword placement to improve search visibility
  • A profile designed to support conversations, leads, and opportunities

Outcomes:

  • A polished, professional profile that builds trust quickly
  • Increased clarity for anyone viewing your profile
    Hands-off, high-impact personal brand positioning.

EXECUTIVE / PRO

$995

Best for:

Executives, business owners, sales leaders, board members, speakers, authors, and senior professionals.

This white-glove option includes deeper positioning, strategic messaging, and a more personalized process.

It’s designed for professionals in high-visibility roles who want their LinkedIn presence to reflect leadership, authority, and influence.

What’s included:

  • Brief questionnaire and personal interview
  • Full LinkedIn profile rewrite aligned with your role and goals
  • Leadership-focused positioning and credibility language
  • Custom-designed LinkedIn header image
  • Optional company page profile update if needed
  • 60-minute strategy and training session

Outcomes:

  • A strong leadership presence on LinkedIn
  • A profile that supports influence, reputation, and long-term visibility

Premium positioning for senior-level professionals.

What You Get:

Every profile update option is designed to help you communicate your value clearly and confidently on LinkedIn, without sounding generic or resume-like.

Depending on the level of support you choose, your profile update may include:

You’re Just One Step Away from More Visibility & Influence.

Some options are fully done for you. Others are lighter, human-guided experiences that combine AI support with expert feedback and live conversation. All are designed to help you show up with clarity and confidence.

👉 Get Your LinkedIn® Profile Updated Today

Your expertise should be seen, heard, and valued. Let’s make sure it is.

One conversation with JoAnne Funch is all it took! She provided the impetus and the skill to help me finally update my LinkedIn profile. She listened well and very effectively edited my LinkedIn Profile to reflect my current responsibilities and purposes. She responded immediately to my questions with helpful answers. I really appreciate JoAnne’s expertise, knowledge and capabilities. I highly recommend her!

Linnea Swenson

Tellekson, Ed.D.

JoAnne exemplifies qualities and values that are crucial to me — authenticity and relationship building. I met her virtually several months ago and she was a sincere connection before I asked her to improve my LinkedIn Profile Update. As part of the LinkedIn Profile Update process, she researched my business thoroughly. Through a combination of this research, listening deeply, and her extensive knowledge of the LinkedIn platform she went to work on my profile. Even before the revisions and edits were completed, I had increased views of my profile and access to more contacts with which I wanted to connect. JoAnne also provided insight on strategy regarding how I could use the platform so I could achieve some of the objectives I’m working on in my business currently. I highly recommend JoAnne.

Jan Bowen

Credentialed Leadership Coach, Speaker & Author

Special Offer for Veterans:

As part of our commitment to help veterans connect with available jobs across America, LinkedIn® offers U.S. veterans a free one-year Premium Careers subscription, including access to LinkedIn® Learning.   CLICK HERE

To be eligible for this offer, you must meet all of the following requirements:

1. Be a current or former U.S. military service member (non-US military are not eligible).

2. Have not used the LinkedIn® veteran promotion previously (one promotion per service member).

3. You must not have a current LinkedIn® Premium subscription.

Note: If you’re currently a Premium subscriber, cancel your subscription or let your free 30-day trial lapse before applying.

Redeeming the free LinkedIn® Premium Career subscription offer

Note: Spouses of military veterans can also redeem a free one-year Premium subscription within six months of separation from the military, or if they’re moving due to a permanent change of station, through the U.S. Department of Defense’s Spouse Education and Career Opportunities program. Learn more about how LinkedIn® supports military spouses.

Discounts available for teams and companies needing more than 5 profile updates. Company training programs are encouraged once profiles are updated to leverage the expertise of the individuals and teams.

For more information email: [email protected]

Frequently Asked Questions

The Hybrid Lite option is a guided, hands-on experience. You use my custom GPT to draft your profile, then we meet for a live review call where I help you refine your messaging and positioning. The Done For You option is fully hands-off, where I write your entire LinkedIn profile for you.

If you want expert guidance but are comfortable making your own updates, Hybrid Lite is a great choice. If you prefer a complete rewrite without doing the writing yourself, the Done For You option is the most popular. If you are an executive or senior professional who needs deeper positioning and strategy, the Executive / Pro update is the best fit.

AI can be helpful for drafting, but it cannot replace human judgment, strategy, or clarity. In the Hybrid Lite option, AI is used as a starting point and refined through live human feedback. In the Done For You and Executive options, your profile is written by me, based on your goals, experience, and positioning needs.

Timelines vary by option. Hybrid Lite typically moves faster since you apply the updates yourself. Done For You and Executive updates usually take 7-10 days depending on scheduling and information provided.

A strong profile improves clarity, credibility, and search visibility, which helps the right people find and understand you. While no profile can guarantee results, a well-positioned profile supports conversations, referrals, and opportunities.

Yes. Past clients are eligible for a discounted Done For You update and may also choose the Hybrid Lite or coaching-based options depending on their needs. Email [email protected] for pricing.