How to Use LinkedIn® for Business in 2025 and Beyond
Introduction If you’re a small business owner offering B2B services, LinkedIn® is no longer optional in fact, it’s essential. As we move into late 2025 and into 2026, the platform has evolved far beyond just accepting LinkedIn®
What to post on LinkedIn®
One of the most frequently asked questions I get is, what should I post on LinkedIn? Ultimately, it depends on your goals. This article will provide ideas on what to post for promoting your business or making a career move. Below I will include what is a post, styles of posts and topics pillars to […]
How to Make Your LinkedIn Content Work for You
Content is how you get people in the door, build trust and with consistency and engagement overtime they convert to opportunities and sales. So how do you make your LinkedIn content work for you? This article provides a roadmap to start getting in front of the right people with the right message. LinkedIn Content Strategy […]
How to Write a LinkedIn ABOUT Section to Attract Business
One of the most often asked questions I get when it comes to your LinkedIn profile is “How do I write my LinkedIn ABOUT section.” It is interesting how many people struggle to write about themselves and in fact in my experience working with hundreds of clients, women struggle more than men. Ladies, if you […]
Struggling to Stay Consistent on LinkedIn? 5 ways to make LinkedIn work for you without burning out or dropping out
You start strong – posting regularly, engaging with others, sharing insights. But then life and business get in the way. Before you know it, weeks have passed, and LinkedIn has fallen to the bottom of your to-do list. Sound familiar? We’re all stretched for time but if your ideal clients, collaborators and industry leaders are […]
Mastering LinkedIn Newsletters: A Step-by-Step Guide to Boost Your Business Visibility
In today’s competitive digital landscape, standing out on LinkedIn is more important than ever for businesses looking to connect with their audience and build authority. LinkedIn newsletters have emerged as a game-changing tool for achieving just that. Combining the reach of social media with the intimacy of email marketing, LinkedIn newsletters allow businesses to engage […]
What type of content works best on LinkedIn?
Knowing what type of content works best on LinkedIn in 2024 can seem like a daunting task you never wanted to master, but in today’s digital world, people meet us online often before offline we have the ability to build trust and awareness with what we post to LinkedIn. 5 expert tips to help you […]
How to Maximize Visibility Working with LinkedIn’s Algorithm
As with all social media and search engines, algorithms determine what you see online. Algorithms are complex but this article will simplify what that means for you specifically to the LinkedIn platform. Algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to […]
5 reasons why consumer brands should be more active on LinkedIn
Traditionally LinkedIn is a B2B social platform for marketing, but you may want to consider that LinkedIn can also be ideal for brand building and reaching consumers, especially for things that may interest them beyond their professional lives. According to an article from Social Media Examiner, “Among the abundance of work-related content, brands can easily […]
[NEW] LinkedIn updates the algorithm affecting the visibility of posts
LinkedIn recently said they were getting complaints from users that there are too many posts with personal pictures that were better suited to Facebook, so they have made changes to how the feed works and what you can expect. According to a recent interview published in Entrepreneur Magazine with LinkedIn editor & chief Daniel Roth, […]