How to Get More Visibility on LinkedIn®
Many professionals are asking the same question right now.How do I get more visibility on LinkedIn®? They are posting. They are engaging when they can. And yet their reach, profile views, or inbound opportunities feel inconsistent. The issue usually is not effort. It is clarity. LinkedIn® visibility in 2026 is driven by how clearly your […]
How to Use LinkedIn® for Business in 2025 and Beyond
Introduction If you’re a small business owner offering B2B services, LinkedIn® is no longer optional in fact, it’s essential. As we move into late 2025 and into 2026, the platform has evolved far beyond just accepting LinkedIn®
How to Use LinkedIn Analytics to Track and Boost Your Business Success
LinkedIn is improving its analytics feature to help users make better decisions based on a set of metrics. When establishing KPIs to assess effectiveness, consider these important factors for those utilizing LinkedIn as a sales and marketing tool. How to Use LinkedIn Analytics to Track and Boost Your Business Success – When setting key performance […]
5 LinkedIn Adjustments You Should Make in January
As you execute your new year goals including your marketing goals, you want to spend a little time updating LinkedIn especially if this is a tool you use for your marketing. These updates also apply if you are seeking a career move and want to be found. LinkedIn is notorious for not publicizing changes unless […]
Trends in Marketing & Branding for 2024
As we enter a new year, often we ask what we should change up to stand out. This article will focus on both personal and corporate brand trends and marketing tips for 2024. Whether you are a business of one or of 100, you have both a personal brand and the company or corporate brand. […]
How to win the LinkedIn Marketing Game
LinkedIn wants to continue as the premiere B2B social network. Their niche has worked for 20 years and by sticking to what works they aren’t trying to be Facebook, Instagram or Twitter. Staying on brand and working with the algorithm will garner better results. Social media platforms are effective tools for communicating your brand, industry […]
Is LinkedIn Marketing Still Worth Your Effort?
Seems like social media platforms change faster and more frequently than ever before in the fast-paced digital world and where businesses are pivoting to the platforms where their ideal clients are spending time. Many professionals I talk with didn’t realize that in 2023 LinkedIn celebrated their 20th anniversary in business. In a recent article published […]
Turn on the Messaging Function for your Company Page
LinkedIn is expanding the features available for company pages which means they are supporting and promoting companies to create and use what they commonly refer to simply as ‘Pages’. LinkedIn company pages are beneficial not just for large companies but for small businesses as well to further establish a brand. As of Q1 2023 there […]
5 reasons why consumer brands should be more active on LinkedIn
Traditionally LinkedIn is a B2B social platform for marketing, but you may want to consider that LinkedIn can also be ideal for brand building and reaching consumers, especially for things that may interest them beyond their professional lives. According to an article from Social Media Examiner, “Among the abundance of work-related content, brands can easily […]
3 Simple LinkedIn Hacks to Position Your Brand & Stand Out
Standing out on LinkedIn will set you apart from your competitors if you know how to leverage the features that will enhance your profile so you make a great first impression. When I work with business owners, consultants, sales professionals and others who want to stand out I first want them to know that the […]