LinkedIn For Business Guide Archives

How to Use LinkedIn® for Business in 2025 and Beyond

Introduction If you’re a small business owner offering B2B services, LinkedIn® is no longer optional in fact, it’s essential. As we move into late 2025 and into 2026, the platform has evolved far beyond just accepting LinkedIn®

LinkedIn: Evidence based Credibility – Why You Need It to Succeed

Are you skeptical when you read someone’s polished LinkedIn profile or resume and wonder if their claims of success are based on experience and results? In 2024 the use of AI tools for writing can make any of us have glowing accolades. Here’s the deal…do you trust success claims or find other ways to verify? […]

How to Maximize Visibility Working with LinkedIn’s Algorithm

Visibility Working with LinkedIn’s Algorithm - blog

As with all social media and search engines, algorithms determine what you see online. Algorithms are complex but this article will simplify what that means for you specifically to the LinkedIn platform. Algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to […]

How to win the LinkedIn Marketing Game

LinkedIn wants to continue as the premiere B2B social network. Their niche has worked for 20 years and by sticking to what works they aren’t trying to be Facebook, Instagram or Twitter. Staying on brand and working with the algorithm will garner better results. Social media platforms are effective tools for communicating your brand, industry […]

Is LinkedIn Marketing Still Worth Your Effort?

Seems like social media platforms change faster and more frequently than ever before in the fast-paced digital world and where businesses are pivoting to the platforms where their ideal clients are spending time. Many professionals I talk with didn’t realize that in 2023 LinkedIn celebrated their 20th anniversary in business. In a recent article published […]

Turn on the Messaging Function for your Company Page

LinkedIn is expanding the features available for company pages which means they are supporting and promoting companies to create and use what they commonly refer to simply as ‘Pages’. LinkedIn company pages are beneficial not just for large companies but for small businesses as well to further establish a brand. As of Q1 2023 there […]

5 reasons why consumer brands should be more active on LinkedIn

Traditionally LinkedIn is a B2B social platform for marketing, but you may want to consider that LinkedIn can also be ideal for brand building and reaching consumers, especially for things that may interest them beyond their professional lives. According to an article from Social Media Examiner, “Among the abundance of work-related content, brands can easily […]

Are You Leveraging the LinkedIn Network Contacts You Already Have?

Many LinkedIn users have admitted they don’t keep in touch with the connections they accepted into their networks. So, what is the point of gathering hundreds of connections that you rarely if ever stay in touch with? According to the author David Nour, of ‘Relationship Economics’, who said “for far too long networking has been […]

How to Leverage Your LinkedIn Company Page Marketing

Beginning of the new year is an great time to update your LinkedIn profile, but what about your company page? Chances are, if you own a business, you set-up a company page and with a little attention it provides you an opportunity to grow the visibility or your brand. LinkedIn company pages are a way […]

LinkedIn Company Page Updates [September 2022]

LinkedIn company pages are a must for small businesses or solo consultants and not just large corporations. A LinkedIn company page adds value and credibility to your brand. Your company page is where you can brag more about your company and solutions. LinkedIn Company Pages provide a unique way for your organization to stand out […]

Category: LinkedIn For Business Guide